Express your mood with clothes

We can proudly say that our detergents are one of the purest and safest in the world. They are made from premium quality natural raw materials and contain no preservatives, no colorants, no phosphates or other unnecessary ingredients, but they do clean your clothing and linens.

But most importantly, our detergents help you to create your own mood for your home by letting you choose the fragrance of the product yourself. All our products are fragrance-free because we don’t want to decide how your laundry should smell. We leave that to you.

Our stain-lifting, static-fighting, fab-smelling, chemical-free detergents are all tested by allergists and dermatologists. That does not only make your garments fresh and clean but also helps to keep your home environment eco-friendly. For everyone, even your newborn!